QUADRANT DATA OVERVIEW
Quadrant is an industry leading location data provider for analytics and data products.- Offering the broadest and deepest panel of raw location data signals on a global basis
Q: How many individuals are currently employed by your company?
- Twenty-five (25) and continuing to hire
Q: How many years has your company operated a business that provides data to clients?
- The company was founded and began raw data sales operations in 2014
Q: What service(s) are you providing?- Raw Location Data. Either unfiltered or filtered to meet specific Client criteria
Q: How is the data is collected (e.g. data entry fields completed by user, cell tower triangulation, reverse IP lookup, mobile SDKs, bidstream, etc.)?
- All data (GPS) is collected direct from the mobile device via SDKs
Q: What are the jurisdictions for which you provide services?
Q: What is a general description of the data?- All data provided is raw location event (GPS) activity generated via mobile device
Q: What hygiene do you perform on the data?- The data has not, nor does not, undergo any transformational changes unless specifically requested by the client
Q: What are the data protection laws to which your firm is subject?- We work with the applicable privacy laws in connection with the use, collection and disclosure, including required consumer consent and opt-out provisions covering location data
Q: Are you the original source of the data underlying the products or services provided?- Yes, for Publishers with integration of the Quadrant SDK or a direct server-to-server setup
Q: What is the process by which the data was / will be collected, generated or derived?- SDK. All GPS location data is secured direct from the mobile device operating system based on either time (frequency) or movement (change in position)
Q: Has the data undergone any transformation (for example, anonymisation) or is provided in its native form?
- No. The data has not, nor does not, undergo any transformational changes unless specifically requested by the client. For example, if a client requests that all data be hashed as per SHA-256, we will accommodate and deliver accordingly
Q: How is the final dataset or product packaged and presented to the client?- Please see Data Feed Schema and Example
Q: What is the data delivery mechanism and frequency of the data to clients?- Data is usually delivered in one of the following formats:
Q: What is the data delivery frequency?- Data delivery can be adjusted to accommodate client-specific requirements
Q: Do you provide any tools to allow for utilization of the data?- Yes. Please see Location Data Algorithms – tools developed by the Quadrant Data Science team to assist partners with leveraging and using the location data
Q: Do you have obtained consent to use an individual’s data?- Apps obtain opt-in consent directly from users – usually during the first use launch. We will be migrating over to the IAB TCF in Q1 2020
Q: Is there a mechanism by which the individual can exercise choice to “opt-out” or prevent transfer of their data to third parties?- Opt-out is available both at the app level as well as on our website
Q: What steps are taken to ensure that your partners are legally entitled to sell the data to you so that you can in turn provide it to us?