QUADRANT DATA OVERVIEW
A geofence is a virtual fence around real-world locations, such as, restaurants, airports, public venues or shopping malls. This tool allows Quadrant Platform’s users to set a customized geofence to obtain the Ad-IDs of distinct users that fall within the specified area, that can vary in scale and shape – as small as a store or as big as a city.
Ad-ID is the industry standard for identifying advertising assets across all media platforms, increasing the transparency and accountability in the advertising marketplace. Quadrant Geofencing Query of Ad-IDs enables a more granular audience measurement across multiple platforms, allowing delivery of targeted messaging and creatives to the right people, at the right moment at the right place.
Types of Geo-fencing query: